Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign Without Going Broke

Barcode Library status Notes Actions
1016196 Item available
Book Section
Creators & Publishers
Publisher
HarperBusiness
Metadata
ISBN
088730608x
Collection
Part of Stetson Kennedy Library
Year
1993
Description

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. Levine, the founder of a public relations firm and a leader in the field, offers a unique look at and guide to the often vague and mysterious process of public relations. In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy "true-life" examples of traditional and nontraditional public relations activities.