American advertising in Poland : a study of cultural interactions since 1990

Barcode Library status Notes
1017752 Item unavailable
Book Section
Communications and Media
Creators & Publishers
Author
Johnson, Jeffrey
Publisher
Jefferson, N.C. : McFarland & Company
Metadata
ISBN
9780786437979
Collection
Regular item
Year
2009
Keywords
United States
Poland
corporate media
Advertising
Case Studies
Description

"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.