American advertising in Poland : a study of cultural interactions since 1990

Barcode Library status Notes Actions
1017752 Item unavailable
Creators & Publishers
Publisher
Jefferson, N.C. : McFarland & Company
Metadata
ISBN
9780786437979
Collection
Regular item
Year
2009
Description

"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.